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Invicta 7001 Russian Diver Chronograph Watch. Leather:Leather, Black:Black, 51.5mm:51.5mm, Screw Down:Screw Down, Mineral:Mineral, Black:White, Textured:Textured, Men:Men, 6:6, Ronda:Ronda, Chronograph:Chronograph, Stainless Steel:Stainless Steel, Water Resistant100m,

Latin for "invincible", Invicta was founded in La Chaux-de-Fonds,Switzerland by Raphael Picard. Picard had the radical notion that fine Swiss timepieces could be offered at modest prices. In 1837 Invicta began handcrafting its first watches and for well over a century this diligent company created manual and automatic winding pieces of exceptional design and construction. Like so many Swiss names of its day, the brand all but disappeared during the quartz invasion of the early 1970's.

The Picard family owned and operated the company until 1991, when the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker, is the CEO of the company and frequently appears on televised ShopNBC programs.

The new management took over manufacturing and continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines.

Upon moving primary operations from Switzerland, Invicta has continued to design watches, but have outsourced manufacturing to third parties in Switzerland and the Far East. Recently the company also began assembling from facilities at the company's Florida headquarters. Any timepieces manufactured in the United States are part of the "Made in the USA" collection. Swiss-made watches are labeled as such, while the Far East watches are labeled with the country of origin of their movement, as Invicta utilizes ETA (Swiss), Sellita (Swiss), RONDA (Swiss) and Citizen/Miyota (Japanese) movements in their product lines. Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.

Many Invicta watches, including the company's more popular Pro Diver series, borrow design cues from seminal watches like the Rolex Submariner and Omega Seamaster, and they are generally regarded as good values by watch collectors. The Lupah is one of Invicta's new models of tank (rectangular shaped) chronographs that is targeted towards younger buyers and so available in 196,560 optional variations of dial color and strap types.

The Invicta Watch Group also markets products besides watches including hats and bags.

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